Redefining Business Discovery
We've spent seven years developing methods that help entrepreneurs find opportunities others miss. Our approach combines behavioral economics with pattern recognition to reveal hidden market gaps.
Explore Our ProgramsOur Innovation Framework
Most people look for business ideas in obvious places. We've developed three core methods that examine markets from unconventional angles, helping you spot opportunities that traditional research misses entirely.
Reverse Market Analysis
Instead of studying successful businesses, we analyze failed ventures to identify the specific gaps they couldn't fill. This approach reveals untapped needs that existing solutions overlook. We've catalogued over 2,400 business failures since 2019 to understand exactly where opportunities lie hidden.
Behavioral Friction Mapping
We examine the tiny frustrations people experience daily but accept as normal. Our research team documents these friction points across different demographics and geographic regions. Many successful businesses start by solving problems so small that people don't realize they're problems at all.
Cross-Industry Pattern Recognition
Solutions that work brilliantly in one industry often solve completely different problems elsewhere. We've built databases that track successful models across 47 different sectors. This helps identify which concepts can be adapted and applied to new markets with minor modifications.
What Makes Us Different
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Data-Driven Discovery
Our proprietary database contains market research from 15 countries and tracks emerging patterns across multiple industries. We update this information monthly with fresh insights.
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Contrarian Thinking Methods
We teach you to question assumptions that everyone else accepts. Some of our most successful participants found opportunities by doing exactly the opposite of conventional wisdom.
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Regional Market Expertise
Every market has unique characteristics. We help you understand the specific dynamics of Australian consumer behavior, regulatory environment, and competitive landscape.
Founded on Research Excellence
Our methodology emerged from years of academic research combined with real-world business experience. We believe the best opportunities come from understanding markets at a deeper level than surface trends suggest.
Dr. Celia Nightingale
Chief Research Officer & Co-Founder
Before starting malquinthera, Celia spent eight years at Melbourne Business School researching entrepreneurial decision-making patterns. Her doctoral thesis on "Hidden Market Opportunities in Developed Economies" became the foundation for our core methodology. She's particularly interested in how cultural assumptions blind us to obvious business possibilities.
Businesses Analyzed
Research Papers Published
Years of Development
"The best business ideas don't announce themselves. They hide in plain sight, waiting for someone to ask the right questions."
— malquinthera Research Team